Steve Rotterdam, Senior Vice-President of Sales and Marketing for AfterShock Comics, honored the Ringo Awards as the 2021 keynote presenter at the event.
Steve’s career in marketing and creative leadership spans just over 40 years, having worked independently and as part of teams on behalf of numerous entertainment, publishing, toy, and consumer packaged goods brands – everything from Universal Pictures and DC Comics to Hasbro Games and Nabisco Brands. Steve currently oversees the implementation of all direct market and book trade activities, as well as strategic management and consumer promotion at AfterShock.
Leveraging the publisher’s marketplace dominance in horror, science fiction, crime noir, fantasy, and historical fiction, Steve developed and continues to manage AfterShock’s “Read Dangerously” campaign, a rallying cry not just for the company, but for the industry as a whole. Prior to joining AfterShock, Steve led Bonfire Agency, a marketing and communications agency he founded that remains devoted to helping consumer brands establish and deepen connections to consumers of comic culture.
At DC Comics, under the leadership of Paul Levitz, he served as SVP of Sales & Marketing, and was responsible for the strategic planning, program development, and sales of all integrated advertising, custom publishing, promotion and sponsorship initiatives across all imprints, both print and digital.